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Cost per Action (CPA) Definition | Gründerszene

Source 2020: https://www.gruenderszene.de/lexikon/begriffe/cost-per-action-cpa | 2020-02-07
Die englische Bezeichnung CPA oder Cost per Action bedeutet übersetzt Kosten pro Aktion. Und meint die Abrechnung der Kosten für die Werbung nach den bestimmten Aktionen der Benutzer.

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            <span class="post-roofline-new">LEXIKON</span><span class="triangle"></span>
            <h1 class="main-title-new">
                Cost per Action (CPA)
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            <div class="main-subtitle-new-question">Wobei handelt es sich um CPA?</div>
            <div class="main-subtitle-new"><p>Die englische Bezeichnung CPA oder Cost per Action bedeutet übersetzt Kosten pro Aktion. Und meint die Abrechnung der Kosten für die Werbung nach den bestimmten Aktionen der Benutzer.</p> 
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<?xml encoding="UTF-8"><html><body><div><p><div class="mrec-wrapper content-detail-article right"><div class="advertisement">Anzeige</div><div id="mrec"></div></div></p><p>Der Begriff Cost-per-Action (CPA) – Modell kommt aus dem Bereich des <a href="https://www.gruenderszene.de/lexikon/begriffe/affiliate-marketing"> Affiliate-Marketing</a> und bezeichnet die Abrechnung der Werbekosten nach individuellen Aktionen der User. So kann es sich bei einer spezifischen Aktion um einen Kaufabschluss (<a href="https://www.gruenderszene.de/lexikon/begriffe/cost-per-sale-cps">Cost-per-Sale</a> oder auch <a href="https://www.gruenderszene.de/lexikon/begriffe/cost-per-order-cpo">Cost-per-Order</a>), die Formularübermittlung oder das Abonnieren eines Newsletters handeln und wird so beliebig darlegt. 
</p><p>So ergibt sich eine Provision aus den angegebenen Kriterien. Meistens drehen sich CPAs um Kaufabschlüsse, wohingegen eher eine Abrechnung der Kontaktaufnahme zu dem Werbetreibenden nach dem <a href="https://www.gruenderszene.de/lexikon/begriffe/cost-per-lead-cpl">Cost-per-Lead – Modell</a> abgerechnet wird.</p>
<p><strong>Die Bedeutung von Cost per Action</strong></p><p>Cost-per-Action ist eine Abrechnungsmethode für Internetwerbung und wird von Werbetreibenden häufig genutzt, da eingesetzte Werbung nur dann Kosten verursacht, wenn der angesprochene Nutzer eine bestimmte Handlung durchgeführt hat. Eine bereits vorherige definierte Handlung kann beispielsweise das Ausfüllen eines Formulars, die Registrierung für einen Newsletter oder ein Onlinekauf bedeuten.</p><p><strong>Welche Vor- und Nachteile hat CPA?</strong></p><p></p><p>Bei CPA geht es um eine kostenintensive, aber äußerst sichere Abrechnungsmethode im Bereich des Online-Marketing. Der Werbetreibende muss nur dann dafür bezahlen, sollte der umworbene und beabsichtigte Nutzer eine vorher definierte Handlung auf der Website des Werbetreibenden durchgeführt haben. CPA ist auf diese Weise für den Werbetreibenden im Vergleich zu anderen Abrechnungsmethoden wie <a href="https://www.gruenderszene.de/lexikon/begriffe/cost-per-click-cpc">CPC</a> oder <a href="https://www.gruenderszene.de/lexikon/begriffe/tausend-kontakte-preis-tkp">TKP</a> risikoloser.</p><p>
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            <p>Ein CPA gibt beispielsweise an, welchen Wert der Anmeldung in einem Newsletter zugemessen wird oder bei einer Generierung von Leads kann der CPA als <a href="https://www.gruenderszene.de/lexikon/begriffe/key-performance-indicator">KPI</a> genutzt werden, um zu messen wie viel im Durchschnitt ein Adressdatensatz, der über ein Webformular eingegeben wird, kostet.</p>

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